About SED

Founded in Ballarat in 1996 as Strategic Enterprise Development. A network of senior professionals who chose to build their practice in the regions.

SED began in 1996 in Ballarat as Strategic Enterprise Development. Nearly three decades on, we’re a network of highly qualified professionals combining practical, commercial and technical experience with a genuine understanding of the issues facing regional Australia.

That combination — senior expertise, applied in the regions, by people who live there — is a dimension metropolitan-based firms can’t match. Through independent, contemporary thinking, we work to grow the competitiveness of our clients and of regional Australia itself.

The team — senior people, personally on the work

Dr Tony Irish
Dr Tony Irish
Director
BBus, MBA, CA, PhD · CA Business Valuation Specialist

More than 30 years in professional services across economics, strategy, governance and business valuation. Tony leads SED's most complex investment cases and strategic reviews, bringing chartered-accountant rigour and a doctorate in regional economic development to the work.

tonyi@sedadvisory.com
0413 260 183

Robert Lane
Robert Lane
Director
BBus (Acc), MBA, CPA

Deep expertise in agribusiness, financial modelling and strategy. Robert brings commercial discipline to economic analysis and business cases across the agricultural and regional economy, translating complex numbers into decisions clients can act on.

robertl@sedadvisory.com
0417 322 341

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